Indigo

Indigo Technologies, based in Woburn, MA, is an EV Tech OEM leading the way in ultra-efficient electric vehicles. As a fast-growing company, Indigo recognized the vital role of social media in strengthening its brand and industry presence. Our partnership began in 2022 to elevate its social branding and engagement.

Indigo’s team found that posting identical content across multiple channels wasn’t effective and created an inconsistent brand image. Without KPI tracking, it was difficult to measure performance or optimize efforts. The company needed a focused, strategic approach to build authority and engagement on the right platform.

We concentrated efforts on LinkedIn, Indigo’s most impactful channel for reaching automotive and tech professionals. We developed a tailored social media strategy, refined content themes to match audience preferences, and executed a consistent content plan aligned with Indigo’s goals. We also introduced KPI tracking to monitor engagement and growth effectively.

During our management of Indigo’s LinkedIn account, the company experienced a 15–30% average monthly growth in new followers and a 35–110% average monthly increase in page views. The focused strategy and consistent branding strengthened Indigo’s social presence, reinforced its industry leadership, and created a measurable foundation for ongoing growth.