SF Pinnacle

Pinnacle Transportation is a leading event transportation provider with over 30 years of experience, 11,000+ completed charter bus trips, and a track record of serving more than 900,000 passengers. While renowned for exceptional service, Pinnacle had historically relied on referrals and subcontracting for larger firms—a model that constrained profitability and long-term growth. To scale independently, they began exploring new customer acquisition channels.

Heavy reliance on referrals limited Pinnacle’s control in a competitive market. To secure sustainable growth, they needed to diversify quickly by adopting effective acquisition methods—particularly Google Ads. The company required a robust advertising strategy to reach customers directly, stand out from competitors, and measure performance with precision.

We implemented a data-driven Google Ads strategy that included:

• Conducting comprehensive market and keyword research to identify high-value opportunities.
• Designing a campaign structure with two main search campaigns—wine tours and charter bus services—each broken into targeted ad groups (e.g., wedding transportation, party transportation, employee shuttles).
• Crafting compelling ad copy and extensions tailored to audience intent and service offerings.
• Setting up conversion tracking and KPI dashboards for transparent, real-time performance monitoring.
• Continuously optimizing bids, keywords, and ad creatives to maximize ROI.

• 130+ average monthly conversions, including 40+ quote form submissions, 15+ calls, and 76+ “Book Now” clicks.
• 90% of new business originates from Google Ads, making it Pinnacle’s primary acquisition channel.
• Achieved 3× the industry average conversion rate, driving significant revenue growth and reducing reliance on subcontracting.